Lamborghini To Launch “The World Of Lamborghini” Podcast
Lamborghini is trying to reach more of their customers and fans through their new podcast “The World of Lamborghini”. Anyone can purchase a subscription to the podcast from the iTunes Store online. It provides unique information on the vehicles that they have produced and offers some insight as to how they come up with their designs.
All of the podcasts that Lamborghini will be offering will be free to download. Lamborghini is hoping that this new investment will help to spark more interest for their cars and to bring in more customers and fans. For now there are five podcasts that are available on iTunes that will touch on Lamborghini’s $1 million Euro, Reventon, and they will be featuring their brand new AD Personam personalization program called “Making a Lamborghini your Lamborghini”.
“Lamborghini followers are a unique group that demands innovation driven by emotion,” stated the Head of Brand and Design at Lamborghini - Manfred Fitzgerald. “iTunes will now be a portal for Lamborghini to share its uncompromising focus on design and performance to fuel the passion for the world’s most amazing super sports cars.”