BMW Dealer Refuses To Give M3 To Winner Of eBay Auction

In Lincoln, Nebraska BMW put up one of their brand new M3’s up for auction on eBay for $60,000. Obviously they were hoping that eBay shoppers would come flocking to buy the M3 and the price would increase a considerable amount. It seems to be working for many of the other dealerships who have been trying it – but this time the plan backfired on them.
A man in California won the brand new M3 for the listed price of $60,000 – but now the dealer is backing out of the agreement and doesn’t want to give it up. It didn’t take long till after the auction had closed for the manager at the BMW location in Nebraska to call up the lucky winner and tell him that the auction was “a mistake”.
Fortuantely for winner – Dooma350 – eBay can prove that the company was very much aware of the auction because they had changed the ‘Buy It Now’ price twice. This means that they need to abide by the contract and rules of eBay that state that they need to pay up to the winner. We hope he gets what he paid for.