Mercedes Launches AMG Awareness Campaign
Mercedes is proud of their new AMG. The new vehicle sports comfortable seats and the power that it holds beneath its gleaming hood cannot only be felt but also heard by everyone. It is definitely a vehicle to respect – but it seems that Mercedes is having a hard time spreading the word on just how good the car really is.
You can’t blame them if they brag a little and decide to spread the word through a clever awareness campaign that will show consumers the top performance models that can be found all across the U.S. The campaign is using great advertising, the establishment of AMG Performance Centers, and a road show demonstration. It will begin with only seven dealers from Florida, New York, and California – but if everything goes according to plan they will have incorporated its top 30 dealers by the end of the year.
If they reach this goal than they will see 80% of sales from the AMG model line to sign on. Mercedes is already working on creating an AMG area that will be separate from the dealership. Specially trained personnel will be in charge of these special dealerships and will also be there to show off the limited edition AMG models.